I can truly say that every part of my business has been POSITIVELY impacted by becoming more masterful at CRAFTING and TELLING more powerful STORIES!
It helps me to connect with my audience and makes creating valuable content so much easier (because stories help DRAW OUT the value in what you are teaching)…
I get asked all the time: “How can I tell more powerful stories?” – so here are 3 tips to do just that!
1. Focus on RELATABLE over SENSATIONAL
People often think that if they haven’t survived a plane crash or delivered a baby in the back of a speeding NYC Taxi, that they don’t have a story worth telling. That’s total BS! In fact, as SENSATIONAL as those stories may be, they are harder to relate to for most people. If your goal is to build intimacy with your audience, don’t try to impress them. Instead, share REAL and RELATABLE stories and the lessons you learned from those experiences. Your HUMANITY will shine through and people will feel more connected to you.
2. Never WAG YOUR FINGER unless you first RAISE YOUR HAND
One thing I see people do quite often is go from TEACHER into PREACHER. No one likes to have the proverbial FINGER of some “all-knowing guru” wagged in their face accusing them of doing life WRONG! If you want to call out a way of thinking, being or doing things in the world, make sure you always RAISE YOUR HAND FIRST! Never instruct or assess until you first CONFESS! Remember, no one NEEDS to change, but if you can share YOUR before and after, they may be more curious to experiment with that for themselves.
3. It starts as YOURS but ends as THEIRS
Your stories may START off being about you, but ULTIMATELY, you MUST find a way to make YOUR story into THEIR story. Going back to tip number 1, we want people to SEE THEMSELVES in your story. Your experience is the backdrop for the lesson, NOT the focal point for the takeaway. The power will come from you helping them see the IMPLICATIONS and APPLICATION of the lessons from YOUR story in THEIR lives.
Practice these 3 tips and watch the power of your connection INCREASE tremendously!