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I’ve got a confession to make…I’ve got G.A.S. and I’ve got it BAD!

Assuming you aren’t grossed out or dry-heaving, stick with me on this for a minute…

G.A.S is something that will TRULY help you build a business where people experience REAL TRANSFORMATION…

Where they don’t just buy from you ONCE but become part of your TRIBE, come back over and over again AND REFER people to you…

You’ll sign MORE CLIENTS who stick around LONGER, SHORTEN your sales cycle, and LOWER your marketing costs…

It’s more POWERFUL than the most effective sales funnel…

It has a HIGHER “CONVERSION” rate than any lead magnet…

And it doesn’t COST you anything…

All you have to DO is G.A.S – or in other words…

***GIVE. A. 💩***

REALLY “GIVE A SH*T” about the people who invest their TIME, ENERGY, and MONEY into working with you and into THEIR own possibilities…

Some will say, “That’s NOT SCALABLE; that’s not as PROFITABLE and takes up way TOO MUCH of your time”…

They’ll say that I care “TOO MUCH”, that I hold myself to TOO HIGH of a standard…

LET THEM say those things…

THOSE people are typically focused on doing the LEAST amount possible to NOT get a refund request…

And sure, it might WORK for a while but it DOESN’T LAST…

If you want to build a truly COMPETITION-PROOF business, you simply MUST “GIVE A SH*T” (lots of them in fact 😜…

My team and I are committed to doing everything we possibly can to SERVE the people who have INVESTED in themselves and are REALLY “showing up”…

Whether that means ASTONISHING them with our attentiveness in our FB groups…

Creating super valuable FREE content DAILY (that is often better than lots of people’s PAID content 😇)…

Or running around a small Greek island in search of WiFi so that I don’t miss a call with my group coaching clients… (true story 😰)…

I want to do EVERYTHING in my power to make sure my clients feel LOVED and SUPPORTED which opens the space for LIFETIME clients and LIFELONG transformation…

If you chose to “GIVE A 💩” about your clients and prospective clients, what might you do differently TODAY to SHOW them that? Let me know by commenting here.

“GO GET YOUR MOTHER AND ALL HER FRIENDS! THEY’LL NEVER SEE A FIRE LIKE THIS AGAIN!”…

These words, spoken by Thomas Edison while watching his life’s work go up in flames is the epitome of my belief that CREATIVITY is GREATER than CIRCUMSTANCE…

Edison’s response to this inferno is an exercise in what is called: AMOR FATI (which I actually have on one of my @myintent bracelets that I wear every day)…

AMOR FATI means “LOVE your FATE” or in the words of Byron Katie, “Loving what IS”…

When we can REALLY relax ourselves into the present moment…

Seeing that NOTHING is actually serious because ALL THINGS are neutral until we attach stories to them…

THEN we can truly AMOR FATI; allowing us to move into one of my favorite tools and mantra’s that I created and try to live by as often as possible…

And that mantra is “SO WHAT? NOW WHAT?”

SO WHAT? means not making the THING we are experiencing SO significant…

This is where we RISE UP in our consciousness instead of SINKING DOWN into our stories…

It is what gives us access to gently start moving into objectivity…

It is where we notice that the only FACT is that “something happened” and that anything else ABOUT that fact is a story that either empowers us or debilitates us…

And then comes NOW WHAT? which is where we INTENTIONALLY ask ourselves the question…

“Given that this thing is NOT as serious as I thought it was AND ALSO given that I am a person of GREAT resourcefulness, IMMENSE creativity, AND the ability to take PURPOSEFUL action…

…What ROLE can I PLAY in CREATING a different experience for myself in this situation?”

What is going on in your world right now where you may benefit from practicing a bit of AMOR FATI?

What challenging circumstances, difficult conversations or uncertainty are you facing where a dose of “SO WHAT? NOW WHAT?” could really help move you forward?

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Imagine for a minute that in a moment of total impulsiveness…

You were watching some tech TV show that was advertising windshield wipers that cost $10k…

That were developed by the most BRILLIANT minds in the world…

A collaboration between the best engineers and designers at SpaceX, MIT, and Apple…

You pull out your credit card (thank goodness you just paid off the balance from the new couch you just bought)…

Head over to the website and BUY A SET of these INSANELY INNOVATIVE wiper blades!

Thank goodness for Amazon Prime, they arrive via drone 7 minutes later and you promptly run outside and install them on your car…

Now think about this for a second…

Given that you just spent the equivalent of 6 months of most people’s rent on these windshield wipers AND now that they are on your car…

Do you hope that the next time you go for a drive, you encounter a BRIGHT SUNNY DAY???

OF COURSE NOT!

Hell, you would probably PRAY for a TORRENTIAL DOWNPOUR; the likes of which haven’t been seen since the flood that led to the creation of Noah’s Ark!

Why? Because you KNOW what these wipers are MADE OF and you wanna see JUST how well they perform! It excites you to find out!

The same is true for US! For our own possibilities and capabilities…

When we release this ridiculous belief that life should be easy, that our preferences should always be met, that we may not be built to handle the challenges before us…

We start to see that WE WERE BUILT FOR THIS!

We start PLAYING the game of LIFE and instead of wishing for an uneventful, unremarkable life devoid of obstacles…

We take a step back, look at the INSANELY INNOVATIVE mind and creativity we possess, and say, “Let’s see what this puppy can do!”

LOOK FORWARD TO BEING TESTED! YOU were built for this!

Raise your hand if you have a VISION for something you’d love to CREATE! ✋🏻

Now keep your hand UP if you frequently TELL people about it? (thanks for playing along even though I can’t see you…or can I? 🤔)…

For some of you, your hands are WAAAAAY up in the sky!!! DOPE! Keep that 💩 up!

For others though, I’m guessing you just completed the slow, awkward descent of your hand back down to a comfy position…

It’s cool! Believe me, I GET IT! If you are anything like the people I work with (and that always means ME at some point in my journey), you’re probably WAITING until you have it all FIGURED OUT to open your pie-hole about it, aren’t you?

…Leaning back on the safety of seemingly solid statements of ‘FACT’ like – “It just doesn’t feel FLESHED OUT yet so I can’t share it with anyone!”…

But you don’t need to WAIT! In fact, SHARING what you are working on can actually CREATE THE CLARITY you have been waiting for!

We are SO quick to DOWNPLAY and DISCOUNT our creations; keeping our brainchildren locked up as PRISONERS in the SOLITARY CONFINEMENT of our minds waiting for them to miraculously develop into perfection…in the effin dark!

BUT talking about something BEFORE it’s ready, shining a big SPOTLIGHT on what LIGHTS YOU UP (especially with the peeps who want to see you WIN) is one of the BEST ways to get CLEAR so you can take ACTION more quickly…

Who gives a 💩 if it’s NOT where you want it to be YET? Newsflash… if you’re like me, it likely NEVER will be…soooo SHARE. IT. NOW!

It doesn’t need to be perfect…it ONLY has to be something YOU care MORE about SHARING with the world than you do about PROTECTING your EGO!

Even if it feels a bit scary, SHARING YOUR VISION (instead of endlessly overthinking and obsessing over it) WILL create CLARITY!

So if it MATTERS to YOU, do yourself and the people who are your supporters a favor – SHARE it with them…

Don’t downplay. Don’t discount. And OF COURSE – STAY LIT UP!

My CHALLENGE to you is to drop into your 💚 and share ONE of your seemingly “NOT-READY-FOR-PUBLIC-CONSUMPTION” visions with us here and SEE how LIT UP you feel!

Listen, I am by NO means an expert in health or fitness…I’m still lobbying the government to include bacon as its own food group…

BUT any trainer will tell you that you can’t eat 💩 all the time…

And THEN try to OVERCOMPENSATE by obsessively working out…

You will never end up on the POSITIVE side of that equation…

Because the FOUNDATION; the BASE upon which we build healthy bodies must be a purposeful focus!

I’ve found that the SAME thing applies to entrepreneurship, marketing, and business growth…

You can’t “OUT SPEND” a crappy service or product by throwing a ton of MONEY into MARKETING it…

Sure, having a crazy ad spend may give you a spike in visibility and maybe even some initial sales…

But no amount of PR or publicity or press or popularity will create a SUSTAINABLE business that ACTUALLY makes a difference…

No increase in followers, fans, or any other VANITY METRICS that we tend to obsess over will create a LEGACY of impact…

UNLESS you are ALSO doing the work (or PLAY 😉) on you AND on your service to make it WORLD-CLASS first!

Instead of focusing on getting MORE PEOPLE, direct your attention on getting MORE RESULTS for the people who are already in your world…

PRACTICE your craft, GROW your skills, ASTONISH your clients (AND prospective clients), and THEN focus on scaling THAT impact!

Flexing THOSE muscles is what REALLY makes the difference and will create a SUSTAINABLE, PROFITABLE business far easier than trying to use 💵 to cover up for 💩!
If you are willing to focus on MAS-TERY, instead of just MASS-MARKETING, hit reply and gimme a “HELL YEAH!”

I once had a client who really wanted to connect with the VP of marketing for a huge Fortune 100, but felt SO MUCH ANXIETY about reaching out to him because the guy was SOOOO successful!

He kept telling me that if he could just build up his own confidence, THEN he would feel powerful enough to reach out to the big wig marketing dude!

I smiled and nodded (genuinely, I promise!) and then I asked him if he would be open to playing a GAME…

He agreed and so I asked him to find this VP’s FULL BIO – one that listed all of his “PEDESTAL-WORTHY” accomplishments – and to print it out…

Next, I invited him to circle EVERY accomplishment that was listed in the bio…

“I was the youngest VP in the company,” “graduated from Harvard,” “created a new business unit that ended up bringing in $17M per quarter into the company.” WHATEVER the accomplishment, JUST CIRCLE IT…

AND THEN I told him to write next to each one of those accomplishments, what MIGHT have been going on in this VP’s world – in the VP’s mind and in the VP’s words – as he was achieving all of these things…

For example: “I became the youngest VP of marketing in the company…AND what nobody knows is that I was SO ANXIOUS going into my FIRST day that I would be ‘found out’ as a FRAUD and wouldn’t live up to the EXPECTATIONS they had of me”…

Or “I graduated top of my class at Harvard…AND what nobody knows is that I lost several of my personal relationships because I was so obsessive about my schoolwork”…

It DIDN’T MATTER if any of the stuff that was TRUE…

ALL that mattered was that it helped my client HUMANIZE this UBER-SUCCESSFUL dude – no need to “Pump Himself UP” to be GOOD ENOUGH to reach out…

Who is the “VP of Marketing” in your world right now? The person you REALLY want to connect with, but seems so “OUT OF YOUR LEAGUE” that you are terrified to reach out?

Remember that everyone has experienced some kind of STRUGGLE or SUFFERING on their way to becoming the person they are today…

Never forget that underneath it all, they are still humans AND, just like you and me, EVERYBODY POOPS!

I can truly say that every part of my business has been POSITIVELY impacted by becoming more masterful at CRAFTING and TELLING more powerful STORIES!

It helps me to connect with my audience & makes creating valuable content so much easier (because stories help DRAW OUT the value in what you are teaching)…

I get asked all the time – “How can I tell more powerful stories?” – so here are 3 tips to do just that!

1 – Focus on RELATABLE over SENSATIONAL

People often think that if they haven’t survived a plane crash or delivered a baby in the back of a speeding NYC Taxi, that they don’t have a story worth telling. That’s total BS! In fact, as SENSATIONAL as those stories may be, they are harder to relate to for most people. If your goal is to build intimacy with your audience, don’t try to impress them. Instead share REAL and RELATABLE stories and the lessons you learned from those experiences. Your HUMANITY will shine through and people will feel more connected to you…

2 – Never WAG YOUR FINGER unless you first RAISE YOUR HAND

One thing I see people do quite often is to go from TEACHER into PREACHER. No one likes to have the proverbial FINGER of some “all-knowing guru” wagged in their face accusing them of doing life WRONG! If you want to call out a way of thinking, being or doing things in the world, make sure you always RAISE YOUR HAND FIRST! Never instruct or assess until you first CONFESS! Remember, no one NEEDS to change, but if you can share YOUR before and after, they may be more curious to experiment with that for themselves…

3 – It starts as YOURS but ends as THEIRS

Your stories may START with being about you but ULTIMATELY, you MUST find a way to make YOUR story into THEIR story. Going back to tip number 1, we want people to SEE THEMSELVES in your story. Your experience is the backdrop for the lesson, NOT the focal point for the takeaway. The power will come from you helping them see the IMPLICATIONS and APPLICATION of the lessons from YOUR story in THEIR lives…

Practice these 3 tips and watch the power of your connection INCREASE tremendously!

 

If you are anything like me, you’ve probably thought “(and by “thought”, I mean OBSESSED)” at some point (or maybe DAILY if you were ADVANCED like me ) about needing to be the ALL-KNOWING EXPERT in order to be successful…

Like you needed to have some Nobel Prize-winning, research-backed, proprietary system that you can be KNOWN FOR if you’re ever going to STAND OUT among all of the OTHER people DOING what you DO…

(I definitely wasn’t the ONLY one who believed that, right?)

It wasn’t until I was WILLING to SHIFT – by even 5% – OUT of my WORTHINESS-SEEKING EGO and into LOVING SERVICE that I had a HUGE realization about where the REAL power of my work exists – and HERE is what I discovered.

The way to be of REAL value and to create MASSIVE impact with our work is to stop trying to be REVOLUTIONARY and instead focus on being EVOLUTIONARY…

When we obsess over being REVOLUTIONARY we end up getting weighed down by the (self-imposed) PRESSURE of having to create something totally UNIQUE in order to make an impact…

EVOLUTIONARY coaches and teachers recognize instead that their POWER comes from sharing INCREMENTAL improvements and insights of the lessons they have learned through their OWN personal journey or the journey they go on with their clients…

When we are EVOLUTIONARY, we GET that the value of our work doesn’t come from providing “never-heard-before” INFORMATION, but instead by using our own TRANSFORMATION as the BACKDROP and ROADMAP for what’s possible for others…

When we drop the “REVOLUTIONARY” obsession and start committing to SHOWING UP, sharing OUR experiences, and what WE’VE learned in a way that resonates with OUR tribe, we have the foundations for a fully-aligned “Competition-Proof” Business!

What have you been putting off creating and sharing with the world because you think it isn’t REVOLUTIONARY enough?

What if instead, you took the idea that your heart is calling you to talk about and simply focused on sharing YOUR experience and how YOU have EVOLVED as a result of practicing it?

What do I mean when I say I help coaches create a “Competition-PROOF” business?

Isn’t that UNREASONABLE given the number of coaches, online educators, business mentors, and transformational speakers out there?

Maybe…but instead of answering THAT question, I have a different question for YOU…

Have you ever been in love?

I mean like head over heels, IN LOOOVE!!!

I’m talking, can’t stop thinking about someone LOVE…

Where every minute away from them feels like an hour…

Where a single word from their lips can instantly transform your day from BS to bliss…

Where you look at them and are in awe of just how beautiful or handsome or sexy or amazing they are?

And the funny thing is that if we remove the emotions and objectively look around, there are people that are JUST as beautiful or handsome or sexy or amazing as ‘that person’ all around you…

In fact, at least 5 such people probably cross your path every single day – whether strangers, acquaintances or friends…

And yet it’s almost as if, to YOU at least, they don’t exist…you just DON’T SEE THEM…

Because the reasons you are in love with the person you are in love with go beyond a surface-level “checklist” of qualities…

It’s a deeper connection…and you know EXACTLY what I mean!

It’s an energetic, FEELING state that magnetizes you to someone.

Well, that same “PHENOMENON” applies to our businesses. WE can be THAT person for OUR people! OUR TRIBE!

And just like love in a personal relationship, the business version of this ‘LOVE CONNECTION’ is not to be manufactured or manipulated…

It’s the natural by-product of people in full alignment whose experiences of life are enhanced by being in each other’s world!

THAT level of relevance, resonance, and relationship is at the CORE of a truly COMPETITION-PROOF business.

Is this the kind of business and the impact YOU want to create?

If so, you DEFINITELY wanna join my FREE Facebook Tribe where I give you the “BEHIND THE SCENES” of me building MY Competition-Proof Biz while helping YOU do the same!

Ok so maybe I didn’t have lunch WITH Vince, BUT recently I was grubbin’ with a dear friend of mine when she pointed out that he was sitting RIGHT behind me…

I had to SNEAK a PEEK, but once I confirmed that it was “VV” I turned my attention BACK to my friend…

She, on the other hand, kept getting DISTRACTED by the fact that he was 10 feet away, her gaze fixed over my left shoulder and I could tell that she wasn’t really PRESENT with me any more…

No biggie… It was “Mr. Wedding Crasher” himself.

But what I got from watching her struggle to stay focused on our conversation was an AMAZING lesson about FEAR.

There’s a lot of talk about how to OVERCOME fear or PUSH THROUGH it so that we can finally take ACTION…

But what I was reminded of during that lunch is that the greatest thing we can PRACTICE is to ACKNOWLEDGE the fear when it sits down at the table behind us and THEN CHOOSE to get back to LIFE and back to REALITY…

(If you are singing the “Soul II Soul” song in your head right now, I love you! )

Imagine in that situation Vince Vaughn represented FEAR…

My goal (and I’m sure my friend’s goal as well) was to have a fun lunch and great conversation…

Now, I KNEW Vince Vaughn was sitting behind me. I didn’t pretend he WASN’T there nor did I try to get RID of him or LIE to myself about his presence…

But I also didn’t let it affect my experience of having lunch with my friend because it was IRRELEVANT to my goal…

My friend, on the other hand, made Vince Vaughn’s presence RELEVANT and SIGNIFICANT—aka FOCUSING on “FEAR”—so it instantly derailed her from the goal in front of her…

When we make fear SIGNIFICANT, it takes over our experience of life and IMPACTS our ability to take ACTION…

Think of ONE thing you are feeling FEAR around today – something that is distracting your attention…

Now try to acknowledge it, see it for what it is (a present but harmless thought) and ask whether you can make it IRRELEVANT without making it DISAPPEAR and then get back IN ACTION.