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The packaging is sleek…

The benefits seem clear…

The taste is great…

The price is reasonable…

BUT…it doesn’t foam…it doesn’t create the frothy goodness I’m used to with my OTHER toothpastes…

Which, in my mind, immediately means it’s not as EFFECTIVE at cleaning my teeth…

EVEN THOUGH I happen to know – because I’m into weird facts like this…

That research in 1964 concluded that foaming toothpaste did NO BETTER of a job of cleaning our teeth than non-foaming…

Colgate even released the worlds first non-foaming toothpaste in 1972 and it was a sales nightmare because people needed to SEE THAT FOAM to have PROOF that their teeth were being cleaned…

It was the signal to their brain that it was EFFECTIVE – that it was ACTUALLY working as they wanted it to!

What does this have to do with your COACHING business???

ONLY EVERYTHING!

Because you can give people DATA and FACTS and STATISTICS all day long…

You can have great “packaging” and spew out the features and benefits…your credentials…your experience…your education and your results for hours…

BUT until they SEE those elements IN ACTION…

Until they KNOW and TRUST that what you’ve done for/with others is available to THEM…all the DESCRIPTION in the world won’t help…

If you are wanting people to “BUY YOUR TOOTHPASTE”…

They are going to need to EXPERIENCE it first…

They are gonna have to SEE and FEEL whatever THEIR version is, of EVIDENCE that proves to THEM that its EFFECTIVE…that it’s WORKING…FOR THEM…

Not AFTER they pay you…but BEFORE!

It isn’t enough for YOU to know the power of coaching or for YOU to see what’s possible for them…

We can’t just TELL them about the power of personal growth and the role that transformative work plays in building the life, business, career, health and relationships they desire…

THEY’VE gotta “SEE THE FOAM” for themselves…

And once they do, they’ll be open to a WHOLE new experience of life…often times one that includes YOU as their guide on that journey!

Assuming you aren’t grossed out or dry-heaving, stick with me on this for a minute…

G.A.S is something that will TRULY help you build a business where people experience REAL TRANSFORMATION…

Where they don’t just buy from you ONCE, but become part of your TRIBE, come back over and over again AND REFER people to you…

You’ll sign MORE CLIENTS who stick around LONGER, SHORTEN your sales cycle and LOWER your marketing costs…

It’s more POWERFUL than the most effective sales funnel…

It has a HIGHER “CONVERSION” rate than any lead magnet…

And it doesn’t COST you anything…

All you have to DO is G.A.S – or in other words…

***GIVE. A. 💩***

REALLY “GIVE A SH*T” about the people who invest their TIME, ENERGY, and MONEY into working with you and into THEIR own possibilities…

Some will say, “That’s NOT SCALABLE; that’s not as PROFITABLE and takes up way TOO MUCH of your time”…

They’ll say that I care “TOO MUCH”, that I hold myself to TOO HIGH of a standard…

LET THEM say those things…

THOSE people are typically focused on doing the LEAST amount possible to NOT get a refund request…

And sure, it might WORK for a while but it DOESN’T LAST…

If you want to build a truly COMPETITION-PROOF business, you simply MUST “GIVE A SH*T” (lots of them in fact 😜…

My team and I are committed to doing everything we possibly can to SERVE the people who have INVESTED in themselves and are REALLY “showing up”…

Whether that means ASTONISHING them with our attentiveness in our FB groups…

Creating super valuable FREE content DAILY (that is often better than lots of people’s PAID content 😇)…

Or running around a small Greek island in search of WiFi so that I don’t miss a call with my group coaching clients… (true story 😰)…

I want to do EVERYTHING in my power to make sure my clients feel LOVED and SUPPORTED which opens the space for LIFETIME clients and LIFELONG transformation…

If you chose to “GIVE A 💩” about your clients and prospective clients, what might you do differently TODAY to SHOW them that?

When my clients are having troubles creating content, it isn’t that they aren’t great writers (I mean look at me, a double-negative in the first sentence? REALLY?!?)…

It’s typically because they are simply not IN ACTION out in the world!

People ask me all the time how I’m able to create SO much content and one of my biggest SECRETS is that I am always UP TO SOMETHING!

It doesn’t even have to be something around your business. Go to the gym. Go shopping. Go play with other people’s puppies at your local dog park…

OR have conversations with clients, or prospective clients, or fellow coaches and educators…

The easiest way to create CONSISTENT content is to BE…IN…ACTION…

Do SOMETHING ➡ Get INSIGHTS ➡ Then DOCUMENT and SHARE those insights…

Content – simple, powerful, valuable content – is EVERYWHERE and can be pulled from practically ANYTHING you do!

But I can guarantee you that it ain’t gonna create itself if you are sitting in your house, eating bonbons and watching inspirational videos…

It’s called content CREATION for a reason…

Because it’s not an INTELLECTUAL exercise, but rather a C-R-E-A-T-I-V-E one…

It’s not enough to just CONSUME information, you have to GET OUT THERE, test stuff, and then simply SHARE your experience with your tribe…

It doesn’t have to be perfect; it doesn’t have to be polished; it JUST has to be HELPFUL…

Sometimes the most powerful insights come from the most routine and seemingly insignificant EXPERIENCES (EXPERIENCES aka – DOING SOMETHING)…

You don’t have to be an expert OR have delivered a baby in the back of a speeding taxi in New York City to have VALUABLE insights to share!

In fact, it’s often your most RELATABLE, NOT your most SENSATIONAL, experiences that will truly inspire your people…

SO…Are you ready to become a content creating MACHINE?

Then stop looking for a content “hack” and just DO SOMETHING…

And THEN pay attention to it, document it and SHARE the INSIGHTS that come from DOING it!

So what are you going to DO today?

If you are anything like me, you’ve probably thought (cough…OBSESSED…cough) at some point (or maybe DAILY if you were ADVANCED like me🙃) about needing to be the ALL-KNOWING EXPERT in order to be successful…

Like you needed to have some Nobel Prize-winning, research-backed, proprietary system that you can be KNOWN FOR if you’re ever going to STAND OUT among all of the OTHER people DOING what you DO…

(I definitely wasn’t the ONLY one who believed that, right?)

It wasn’t until I was WILLING to SHIFT – by even 5% – OUT of my WORTHINESS-SEEKING EGO and into LOVING SERVICE that I had a HUGE realization about where the REAL power of my work exists – and HERE is what I discovered…

The way to be of REAL value and to create MASSIVE impact with our work is to stop trying to be REVOLUTIONARY and instead focus on being EVOLUTIONARY…

When we obsess over being REVOLUTIONARY we end up getting weighed down by the (self-imposed) PRESSURE of having to create something totally UNIQUE in order to make an impact…

EVOLUTIONARY coaches and teachers recognize instead that their POWER comes from sharing INCREMENTAL improvements and insights of the lessons they have learned through their OWN personal journey or the journey they go on with their clients…

When we are EVOLUTIONARY, we really GET that the value of our work doesn’t come from providing “never-heard-before” INFORMATION, but instead by using our own TRANSFORMATION as the BACKDROP and ROADMAP for what’s possible for others…

When we drop the “REVOLUTIONARY” obsession and start committing to SHOWING UP, sharing OUR experiences, and what WE’VE learned in a way that resonates with OUR tribe, we have the foundations for a fully-aligned “Competition-Proof” Business!

What have you been putting off creating and sharing with the world because you think it isn’t REVOLUTIONARY enough?

What if instead, you took the idea that your heart is calling you to talk about and simply focused on sharing YOUR experience and how YOU have EVOLVED as a result of practicing it?

Sometimes CIRCUMSTANCES TOTALLY RUIN Your Plans!

But, I’m curious…Have you ever looked at the root of the word CIRCUMSTANCE before?

It comes from the Latin circum, meaning “around,” and stare, which means “stand.”

The origin of circumstance is literally to “stand around.”

Letting all of the CIRCUMSTANCES that surround us dictate our happiness or lack thereof?

When we are PRISONERS of circumstance, we are in fact making the CHOICE to stand around…

We STAND AROUND waiting for someone to save the day…

To make something happen for us…

To give us the answers…

To change the environment or the players or the ENTIRE GAME!

Believe me, I know this mode well, it was my DEFAULT for the first 30 years of my life (don’t be jealous, I was a PRO Prisoner)!

There is no intentionality or purpose when we are JUST standing around.

There is only passivity, disappointments and hope – not to be confused with OPTIMISM, which is actually a VERY active way of being.

“I hope that either my job becomes less demanding or my family becomes okay with not seeing me as often.”

“I trust that one day my work will speak for itself and my ideal clients will magically appear.”

“I pray that the perfect partner effortlessly falls in my lap, and we live happily ever after!”

And when all of those HOPES become our beliefs, the only thing left to lean on is…

YOU guessed it…CIRCUMSTANCE!

But there is another way!

The PRISON BREAK that leads to the way of the SELF-LEADER!

The MOMENT-BY-MOMENT choice to INTENTIONALLY LIVE by a mantra I wrote when I started this journey: “CREATIVITY IS GREATER THAN CIRCUMSTANCE”…

Or in other words, there is NO circumstance that can ever stand up to the human spirit when it is full of enthusiasm, creativity, possibilities and joy!

We are all born with an equal ability to BE that…

The difference is whether we CHOOSE to exercise it or not…

So what’ll it be?

“Standing Around” on the sidelines?

Or “Playing the Game” on the field?

What do I mean when I say I help coaches create a “Competition-PROOF” business?

Isn’t that UNREASONABLE given the number of coaches, online educators, business mentors, and transformational speakers out there?

Maybe…but instead of answering THAT question, I have a different question for YOU…

Have you ever been in love?

I mean like head over heels, IN LOOOVE!!!

I’m talking, can’t stop thinking about someone LOVE…

Where every minute away from them feels like an hour…

Where a single word from their lips can instantly transform your day from BS to bliss…

Where you look at them and are in awe of just how beautiful or handsome or sexy or amazing they are?

The funny thing is that if we remove the emotions and objectively look around, there are people that are JUST as beautiful or handsome or sexy or amazing as ‘that person’ all around you…

In fact, at least 5 such people probably cross your path every single day – whether strangers, acquaintances or friends…

And yet it’s almost as if, to YOU at least, they don’t exist…you just DON’T SEE THEM…

Because the reasons you are in love with the person you are in love with go beyond a surface-level “checklist” of qualities…

It’s a deeper connection…and you know EXACTLY what I mean!

It’s an energetic, FEELING state that magnetizes you to someone…

Well, that same “PHENOMENON” applies in our businesses. WE can be THAT person for OUR people! OUR TRIBE!

And just like love in a personal relationship, the business version of this ‘LOVE CONNECTION’ is not to be manufactured or manipulated…

It’s the natural by-product of people in full alignment whose experiences of life are enhanced by being in each others!

THAT level of relevance, resonance, and relationship is at the CORE of a truly COMPETITION-PROOF business…

Is this the kind of business and impact YOU want to create?

If so, you DEFINITELY wanna join my FREE Facebook Tribe where I give you the “BEHIND THE SCENES” of me building MY Competition-Proof Biz while helping YOU do the same!

Click here to join the group today!

An entrepreneur I met with the other day told me he felt like he was RUNNING OUT OF TIME in growing his coaching business…

He’s ambitious, talented, impatient as hell, and wants to make a difference…(sound familiar? – *** invites you to look in the mirror ***)

I know this feeling well…

It’s a heavy feeling that primarily comes from us comparing our chapter 1 with someone else’s chapter 20…

So I want to share with you a simple exercise I did with him to find out if, in fact, you ARE running out of time…

All you have to do is ask yourself this question…

“HOW LONG DO I PLAN ON DOING ‘THIS THING’?”

Because the TRUTH is you MIGHT be running out of time…

If you are taking an exam and there are 3 minutes left until “pencils down”, you ARE running out of time…

If you get lost in a convo with a friend and your two-hour parking meter is about to expire, you ARE running out of time…

If your milk jug’s “best used by” date was 4 days ago, you are DEFINITELY running out of time!

BUT if you are building something that matters…

If you are creating something that is BIGGER than any single outcome…

If you are committing the next 1, 5, 10, 20 years or more to SOME form of whatever it is you are doing now…

Then TIME is ALL you have…

Because the more messy and imperfect ACTION you are taking, the more time you GET…

The more you USE time (creatively, intentionally) instead of being USED by it (worry, anxiety, procrastination), the more time you are REWARDED with…

When you are in THAT space of purposeful, consistent action (***FLOW***), you shift from LINEAR TIME to a feeling of TIMELESSNESS…

SO…How long do YOU plan on doing whatever it is you are doing now?

If it’s only for the next day, week or month, then you might be running out of time.

But if your answer is, “I don’t see a time when I WON’T be doing SOMETHING like this!”…

Then, put your head down and get back to work (play)!

TIME is like oxygen and, as long as you are USING your “lungs” (and not holding your breath), you’ve got access to all that you could possibly need!

Listen, I am by NO means an expert in health or fitness…I’m still lobbying the government to include bacon as its own food group…

BUT any trainer will tell you that you can’t eat junk all the time…

And THEN try to OVERCOMPENSATE by obsessively working out…

You will never end up on the POSITIVE side of that equation…

Because the FOUNDATION; the BASE upon which we build healthy bodies must be a purposeful focus!

I’ve found that the SAME thing applies to entrepreneurship, marketing and business growth…

You can’t “OUT SPEND” a crappy service or product by throwing a ton of MONEY into MARKETING it…

Sure, having a crazy ad spend may give you a spike in visibility and maybe even some initial sales…

But no amount of PR or publicity or press or popularity will create a SUSTAINABLE business that ACTUALLY makes a difference…

No increase in followers, fans or any other VANITY METRICS that we tend to obsess over will create a LEGACY of impact…

UNLESS you are ALSO doing the work (or PLAY!) on you AND on your service to make it WORLD CLASS first!

Instead of focusing on getting MORE PEOPLE, direct your attention on getting MORE RESULTS for the people who are already in your world…

PRACTICE your craft, GROW your skills, ASTONISH your clients (AND prospective clients), and THEN focus on scaling THAT impact!

Flexing THOSE muscles is what REALLY makes the difference and will create a SUSTAINABLE, PROFITABLE business far easier than trying to use money to cover up for junk!

Imagine for a minute that in a moment of total impulsiveness…

You were watching some tech TV show that was advertising windshield wipers that cost $10k…

That were developed by the most BRILLIANT minds in the world…

A collaboration between the best engineers and designers at SpaceX, MIT, and Apple…

You pull out your credit card (thank goodness you just paid off the balance from the new couch you just bought)…

Head over to the website and BUY A SET of these INSANELY INNOVATIVE wiper blades!

Thank goodness for Amazon Prime, they arrive via drone 7 minutes later and you promptly run outside and install them on your car…

Now think about this for a second…

Given that you just spent the equivalent of 6 months of most people’s rent on these windshield wipers AND now that they are on your car…

Do you hope that the next time you go for a drive, you encounter a BRIGHT SUNNY DAY???

OF COURSE NOT!

Hell, you would probably PRAY for a TORRENTIAL DOWNPOUR; the likes of which haven’t been seen since the flood that led to the creation of Noah’s Ark!

Why? Because you KNOW what these wipers are MADE OF and you wanna see JUST how well they perform! It excites you to find out!

The same is true for US! For our own possibilities and capabilities…

When we release this ridiculous belief that life should be easy, that our preferences should always be met, that we may not be built to handle the challenges before us…

We start to see that WE WERE BUILT FOR THIS!

We start PLAYING the game of LIFE and instead of wishing for an uneventful, unremarkable life devoid of obstacles…

We take a step back, look at the INSANELY INNOVATIVE mind and creativity we possess and say, “Let’s see what this puppy can do!”

LOOK FORWARD TO BEING TESTED! YOU were built for this!

Is there something you are excited (or scared) to get started on because you fear that you don’t have what it takes? That maybe you aren’t cut out for it? Or that you might fail?

I’ve heard some version of that from dozens of people over the years that I’ve been coaching and mentoring professionally…

And because I am such a MASTERFUL coach who is focused on people being fully LIT UP about life and creating what they want, I of course…

AGREE WITH THEM!

YES, you read that right! When a client tells me they “DON’T HAVE WHAT IT TAKES” to start or grow their business, be more visible and confident in sharing their message, bring more of their authentic selves into the work they do…

I agree that THEY absolutely do NOT have what it takes…at least not this VERSION of them…

But there 💯% IS a version of them that can!

And this is not about “BECOMING” someone or something they have never been before…

Because what I’m saying is that they have already BEEN that person in some other context or situation in their lives!

They DID have what it took…they DID have confidence…they DID express themselves authentically at SOME point in their lives…

Maybe they got through a difficult educational program or got selected for a highly in-demand job position…maybe they stood up for something they believed in when they weren’t sure they would have support…maybe they sang and danced with all of their heart and soul when they were a kid…

No matter what it is, all of those things are PROOF that the abilities they think are not available to “them” are simply not available to this VERSION of “them”…

My job…my JOY is to help them see how all of those mindsets, skillsets and ways of BEING and DOING are both PORTABLE and TRANSFERABLE…

Not only accessible and useful in those OTHER situations, but able to be picked up and transferred to this NEW challenge or opportunity in front of them!

What do YOU think you aren’t CUT OUT FOR and where can you find the PROOF that “YOU” absolutely are IF you were to tap into the same qualities you used to be successful in the past?