Sometimes we have students in our Competition-Proof Business Academy who are AGAINST using social media to grow their biz because they only want to do in-person coaching, LIVE events or focus on speaking on stages!
SO I want to share with YOU what I share with THEM about why creating content ONLINE is valuable EVEN IF you have no desire to have an “online biz”!
1. It Helps You Get SUPER Clear On Your Message!
Doing Facebook Lives, IG Stories, writing captions or blog posts online will help you get REALLY clear on what you do and how you help. Then, when you are out meeting people OR sitting down to craft a keynote speech or workshop, you will feel SO much more confident about what you are sharing!
2. It STRENGTHENS people’s experience of you AFTER meeting you offline!
I’ve been hired for private coaching and speaking by people who met me at an event and then started following me online. My online content gave them a way to reduce their fear of the unknown of who I am and what I do. Online content is a LIVING, BREATHING business card – one that ACTUALLY provides value!
3. It shortens the “Sales Cycle”!
When you have online content, it GREATLY reduces the time it takes to build rapport with prospective clients. By the time I get on the phone with them, they already feel an INTIMACY with me that allows us to dive right into the good stuff instead of spending time trying to get them comfortable enough to open up…
4. It can be REPURPOSED like CRAZY!
You may not see the power of ONLINE content but most CAN see the value of OFFLINE content – books, keynote speeches, etc. ONLINE content can be the foundation for ALL of those! My book “Prison Break” is almost entirely a collection of blog posts that I ended up combining together! Several of my speeches and trainings started off as Facebook lives on subjects that I combined to form a cohesive OFFLINE training. HOLY EFFICIENCY!
Being a REAL “value creator” in the world is so important both ONLINE and OFFLINE in order to cut through the noise and have the opportunity to serve people!