Listen, I am by NO means an expert in health or fitness…I’m still lobbying the government to include bacon as its own food group…
BUT any trainer will tell you that you can’t eat 💩 all the time…
And THEN try to OVERCOMPENSATE by obsessively working out…
You will never end up on the POSITIVE side of that equation…
Because the FOUNDATION; the BASE upon which we build healthy bodies must be a purposeful focus!
I’ve found that the SAME thing applies to entrepreneurship, marketing, and business growth…
You can’t “OUT SPEND” a crappy service or product by throwing a ton of MONEY into MARKETING it…
Sure, having a crazy ad spend may give you a spike in visibility and maybe even some initial sales…
But no amount of PR or publicity or press or popularity will create a SUSTAINABLE business that ACTUALLY makes a difference…
No increase in followers, fans, or any other VANITY METRICS that we tend to obsess over will create a LEGACY of impact…
UNLESS you are ALSO doing the work (or PLAY 😉) on you AND on your service to make it WORLD-CLASS first!
Instead of focusing on getting MORE PEOPLE, direct your attention on getting MORE RESULTS for the people who are already in your world…
PRACTICE your craft, GROW your skills, ASTONISH your clients (AND prospective clients), and THEN focus on scaling THAT impact!
Flexing THOSE muscles is what REALLY makes the difference and will create a SUSTAINABLE, PROFITABLE business far easier than trying to use 💵 to cover up for 💩!
If you are willing to focus on MAS-TERY, instead of just MASS-MARKETING, hit reply and gimme a “HELL YEAH!”
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